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Ball to showcase its latest ends and tabs innovations at Braubeviale

29-11-2018

This year at BrauBeviale, Ball showcased its extensive ends and tabs range alongside other key innovations at its dynamic stand. In the U.S., Ball is currently developing Cameo Print™ technology, which allows up to four colors to be used, as well as an additional base coat, on the end of a can. Making the most of the 360-degree branding opportunities offered, the additional colors broaden the opportunities for targeted messaging right before the moment of consumption.

A report by The Market Creative recentlyfound that successful brands are leveraging the power of the pack to push the boundaries of innovation. As such, Cameo Print™ technology can help exemplify this by providing more creative ways for customers to create brand engagement, such as enhancing consumer experience with flavor driven designs. In addition to Cameo Print™, Ball is also relaunching its dual color ends.

Ball to showcase its latest ends and tabs innovations at Braubeviale

Ball’s stand showcased the various options available to use on end tabs, which can be used in combination with Cameo Print™ and other end designs to create maximum impact. This will include colored tabs, which help brands differentiate ranges and flavor variants for their consumers, and cut-out and laser engraved tabs, with designs including smiley faces and stars, which demonstrate other eye-catching ways to reinforce key brand communication, especially during promotional campaigns.

Also available for customers to sample will be Ball’s Resealable Ends (BRE), which enable consumers to open their cans, drink and then reseal their beverage over and over again, transforming the can’s role and allowing consumers to enjoy their drink as and when they want to.

Marianne Freund, marketing manager at Ball, commented, “Our design options for tabs and ends are essential to achieving our goal of helping our customers stay ahead of market trends. The possibility of extending messaging to the top of the can allows customers to make the most of the can’s 360-degree branding potential enabling them to interact with their customers in innovative and engaging ways.


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