Networking, new business models, engagement, but above all an expo experience in complete safety. Beer&Food Attraction, the expo of IEG - Italian Exhibition Group with the most complete national and international range of beer, beverages, food and trends for the Out-of-Home market, will be back from 21st to 24th February 2021 at Rimini Expo Centre with an only-professional format, the result of a strategic process constructed by listening to and proactively monitoring the market. Coherently, B&F Attraction has modified its time slot, scheduling it between Sunday and Wednesday, to favour a target of trade members.

A choice also in sync with the project of #safebusiness, planned and fine-tuned by IEG to immediately fight the COVID emergency, with over fifty solutions that, in the case of expos dedicated to food&beverage, become even more detailed, also covering the issue of demos on stands and at trade and professional events involving the preparation and serving of food in absolute safety www.iegexpo.it/en/safebusiness

Simultaneously, there will also be the return of BBTech Expo, the most in-depth showcase of technology and equipment for beverage production and packaging. The layout has been confirmed: B&F Attraction and BBTech Expo will extend over the west wing of Rimini expo centre, occupying 10 halls. The beverage hall – a new feature for 2021 – will host the Italgrob International Horeca Meeting, to ensure even more effective interaction between companies taking part and the sector’s trade members.

Together, in Italy, B&F Attraction and BBTech Expo represent a unique opportunity for relaunching a product chain that was among the hardest hit by the pandemic, from productive to distribution levels to the end circuit of bars, pubs, beer cellars, restaurants and pizza parlours. Here the excellent beers and top-grade beverages (mineral water, soft drinks and spirits) meet quality food for the Horeca channel and leading-edge technology. A dynamic appointment for new venue formats and new consumer opportunities that focuses on innovation and business prospects.